Investments in the opening of a training center with an area of 200 m2, designed to train 100-150 people per month, amount to about $13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%. The monthly turnover of the training center is at the level of $10-15 thousand.
There are about 200 organizations in St. Petersburg that provide short-term courses. They compete with universities, technical schools, colleges, which also often organize additional educational courses.
The market is currently dominated by demand for short courses - from 20 to 60 teaching hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.
Educational chips
According to Gennady Smirnov, director of the NOU "Center for Professional Training "Impulse", students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, marketers, which are developed by teachers of the center - practicing specialists. Employers inform training centers about the most relevant educational areas .
The main factor in the success of the training center is considered to be a properly selected teaching staff.
You can open a training center at a specific company as an additional division. In addition, when opening a school, you can save money by renting a computer lab and other premises at a university or college for certain hours of classes, and not for a full day. Thus, according to Gennady Smirnov's calculations, when opening a new center, the main costs associated with renting and equipping a stationary facility can be avoided. The investment will be about $1,000.
Thank you for your help in preparing the material: NOU "Center for Professional Training "Impulse", School of Professional Business Consultants, NOU "Evrika Training Center", NOU "Training Center "Kvarta", etc.
Step 1 Concept
The organization and income of the training center primarily depend on the concept, which should distinguish it from competitors.
There are various options:
Center with a set of standard professional training courses: accounting and taxation; secretary-referent; design and layout on PC, etc.;
Training training centers;
Teaching one original course, such as training women guards, feng shui, etc., as well as individual training for a specific course.
A legal entity is registered for the training center as a non-state educational institution (NOU), while indicating its main profile of activity. According to the Civil Code of the Russian Federation, the purpose of the NOU is not to extract net profit, the proceeds can only be directed to the development of an educational institution. The services of a lawyer for registration will cost approximately $200. The most convenient taxation system is simplified with the payment of 6% of income.
Step 2. Personnel
The staffing of the educational center:
Three to six teachers (one for each course) - from 200 rubles per hour,
Two or three consultants (determine the professional inclinations of the center's students) - $300,
Secretary - $200,
Accountant - from $300.
Step 3. Room
To organize a training center designed to train 100-150 people per month in four shifts (morning, two afternoon, evening), you will need a room with a total area of about 200 m2:
Two classrooms with an area of 50 m2 (in accordance with the requirements of the regulatory authorities, groups of no more than 10 people can study in them),
One computer class - 60 m2 (10 places equipped for work),
The rest of the area (about 40 m2) is reserved for the reception and director's office.
Total: rent of 200 m2 (from $30 per 1 m2) - $6 thousand per month, in some cases, educational organizations can rent premises from KUGI at preferential rates (coefficient 0.1) - about $15 per 1 m2.
Step 4 Equipment
Projector - $1 thousand
10 computers - about $3-3.5 thousand.
30 tables - $1 thousand
20 chairs - $500
Wardrobe - $100
Fax - $100
Xerox - $200
Educational literature - $500
Total: about $6.5 thousand.
Step 5 Licensing
Documents that must be submitted to the Education Committee of the St. Petersburg Administration in order to obtain a license for educational activities:
Application, which indicates the developed educational programs,
Information on staffing and the estimated number of students,
Information about the premises
Information on the provision of the educational process with educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),
Information about teaching staff (for each educational program),
Additional information (certificate of registration, information about the founders, etc.).
The term for consideration of documents and making a decision is 1 month.
Step 6: Students
The profitable group consists of 10 people.
At least 10 groups should be formed in the center per month.
The main way to attract students is advertising in printed publications. The advertising budget is formed taking into account 10% of the turnover, that is, about $1,000 per month.
biography
GENNADY SMIRNOV
In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineering.
From 1990 to 2000 he worked as a deputy head of production at the Central Institute of Fuel Equipment.
From 1994 to 1997 he worked as an insurance director in an insurance company.
In 1997, he organized the NOU "Center for Vocational Training "Impulse", which is still operating. For 8 years, the average annual number of students (and the company's turnover) has increased 3 times.
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It has become profitable to open new training centers due to the growing need of the population to obtain additional certificates for short-term educational courses.
Capital investments in the training center, which will be up to 200 square meters and designed for 100 to 150 students, will amount to 13,000 to 15,000 conventional units. The training center will pay off within 6 to 10 months. The level of profitability is about 30%.
Monthly turnover is from 10,000 to 15,000 conventional units.
About 200 training centers have been opened in St. Petersburg. These training centers provide short course services. The main competitors of the training center are:
- Higher educational institution (HEI);
- Secondary specialized educational institution (technical school);
- College;
Also, often all educational institutions create auxiliary academic disciplines on their basis.
In recent years, electives have been in high demand, the duration of which is 20-60 lessons. One course lasting 40 hours is estimated from 3,000 to 4,000 rubles.
Attracting students can be done by opening and introducing additional original courses and programs. Examples would be exclusive courses on advertising, for marketing. Courses are developed by teachers. About the most popular and new training courses, training centers receive information from employers.
The main criterion for a successful business is a competent and qualified staff (teachers).
It is possible to organize a training complex on the basis of some company, as an additional unit. In addition, having opened an educational institution, there is a good opportunity to save money by concluding a lease agreement for premises for a while, and not entirely for the whole day.
Therefore, by opening a new training center there is an opportunity to bypass the main costs of rent and equipment for the premises. Capital investments in the business will be from 2,000 conventional units.
Stage 1. Concept and registration
The formation and profitability of the company will depend on the idea and idea. First of all, it is necessary that these ideas differ from other training centers.
There are the following ideas and concepts of training centers:
- Training centers with standard courses: accounting, taxes and taxation, design courses, personal computer courses and others;
- Automated training centers (office applications; 1C: Configurator, Accounting, Enterprise);
- Training Training Center;
- Training center with teaching of individual and specific direction (woman security guard and other original courses);
Registration of a legal entity is carried out as registration of a non-state educational institution. When registering, you must specify the main activity. In accordance with the Civil Code of the Russian Federation, the main activity of a non-state educational institution cannot be the receipt of net income, the profit received must go to the improvement and growth of the educational center.
The assistance of a legal adviser and a lawyer will cost the training center 200 conventional units.
When providing services, it is best to choose a simplified tax system. In this case, payments will be 6 percent of the profit.
The profitability of the training center depends on the concept.
Stage 2. Personnel and wages
The staff for the educational institution and their remuneration
The staff consists of 7 to 11 people.
Stage 3. Premises
In order to organize a training center for training from 100 to 150 students throughout the whole day (4 shifts; morning shift, 2 shifts in the afternoon and one shift in the evening), it is necessary to select a room from 200 square meters:
- Training classes (2 pcs.) of 50 square meters each (in a room of 50 square meters, training is allowed for groups of up to 10 students);
- Educational room equipped with computer technology (60 square meters). Up to 10 students can also be trained;
- The remaining 40 square meters are reserved for the reception and the manager's office;
Bottom line: the rent for 200 square meters, taking into account the cost of one square meter from 30 conventional units, is 6,000 conventional units per month. However, in practice, educational institutions have the opportunity to rent premises from the state property management committee. In this case, the training center has the opportunity to rent premises at a lower price - from 15 conventional units per 1 square meter.
To organize a training center, a room of about 200 square meters is required. The rent will be 6,000 conventional units per month.
Stage 4. Equipment and equipment
Equipment for the training center and its cost
The result - from 6.500 conventional units.
For the purchase of a complete set of equipment and the necessary equipment for the training center, about 6,500 conventional units will be needed.
Stage 5. Licensing
To obtain a license to carry out educational activities, you must provide the following set of documents:
- An application indicating the developed educational programs that clients will be trained in;
- Information about the staff, the number of staff and qualifications of employees, as well as information about the expected attendance of the institution;
- Information about audiences, classes and accommodation;
- Information on the supply of courses with the necessary material and technical base and the necessary literature (extracts from balance sheets are provided, as well as a list of references for each curriculum and discipline);
- Information about teachers (information is provided on each discipline with a teacher);
- Additional information (founder information and data, registration certificate, etc.);
The decision to grant a license and consideration of all documentation lasts about 4 weeks.
To obtain a license, you need to submit a package of documents to the appropriate authority and wait for a decision within 1 month.
Stage 6. Students
A profitable class should consist of about 10 students.
Every month, the training center should recruit from 10 different classes in various areas.
The main way to attract students is through advertising.
Now it has become very popular to receive additional education, both in the field of one's profession, and additional self-education for adults and children. Demand creates supply, so opening a training center for additional education is a good opportunity to make money. Consider all the stages, how to open a training center?
How to open a training center - choosing a niche!
Decide in what format you want to train and to whom?
Usually additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.
They are conditionally classified:
- By training time.
The duration of the activities depends on the declared program, which can last from several hours to several years.
Such a long-term format of training includes courses of a foreign language, design and other disciplines. The program is divided into several levels of training, the duration of which is on average from 3 months to 2 years. Long-term education is good because for a long time there will be income from students in the form of monthly contributions.
Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.
- According to the subject of the courses, which happens:
Professional - this is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.
General education - when they develop certain skills, for example, foreign languages, or pump over personal qualities, the so-called personal growth trainings that are now popular.
Creative courses when they learn to draw, sew, knit, make dolls, bead weaving, embroider, woodcarving and others, in a hobby format.
- Classification by audience age.
They are divided into children, adolescents, adults.
Having decided on the training program and the audience, we move on to the next step.
How to form a staff?
To ensure the life of the training center, you will need an administrator, an accountant, teachers, a cleaner.
Teachers can be both full-time employees and invited from outside. 
For a specialized training center that constantly teaches the same courses, a permanent full-time teaching staff is needed.
There are training centers that serve only as a platform for educational programs. Now this format is popular, when space is rented for rent from hours to several days, equipped with everything necessary for educational events. In this case, the teaching staff is not needed, an administrator, a cleaning lady is enough. The accountant is also freelance on outsourcing.
How to choose a room?
Basically, educational institutions are located in central areas, which is very convenient for people in all areas of the city. How to open a training center profitably? Choose a central location!
An exception may be sleeping areas, which are convenient for children's educational centers.
The room must comply with sanitary standards.
Its dimensions and layout depend on the chosen concept of the training center.
It can be either large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen, where employees can relax at lunch or have a snack for students during the educational process. 
What is the required equipment?
The basic equipment is tables, chairs, a board or flipchart, a projector, stationery.
From the theme of the training center, you may also need educational methodological material, computers, for children - toys and carpeting on the floor.
How to formalize?
There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there should be mandatory registration with the tax authorities.
The following package of documents is also required:
List of educational programs of the center;
— documents for the availability of highly qualified teaching staff;
- documents for a room that meets all sanitary standards;
– documents to ensure the learning process with everything necessary;
— information on the registration of a non-state educational institution. 
What will be the costs?
It is difficult to say a certain figure, because. the cost of rent, wages and wages to employees from regions differ significantly.
In order not to lose sight of anything, let's sum up the estimate of what they are made up of:
- Rental premises may need additional repairs;
- Purchase of equipment;
- staff salaries;
- Advertising costs;
Part of the cost can be reduced by salary. For example, pay salaries according to the number of students.
Advertising costs may vary. Depends on how you promote. One working method is online advertising. It is not necessary to immediately create your own website, it is enough to advertise on social media. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a site.
How should the training center be promoted?
The marketing development strategy is based on the chosen concept.
If you teach professions, then it is worth getting the support of employment centers that can send you for retraining. Post ads on city forums.
For children's centers, it is necessary to place ads on forums, magazines for mothers. In children's entertainment centers. It can even pass nearby houses and put up an ad at the entrance.
Where to make money: 5 unique business ideas that will help you get rich! How to make money quickly on the eve of the holidays? Working ways from Anatomy of Business!
Employers need employees who are able to approach problems in an original way, as well as see a way out of situations that others retreat from. High demand in the market educational services enjoy refresher courses and they make good profits. This article is dedicated to How does the training center open?.
About the opening of the training center
At all times, knowledge was recognized as the highest value. Today, in the conditions of development and improvement of new technologies, they are in demand more than ever. It is the competent and highly qualified staff are essential to the stability of any organization.
Organizational matters
So how to open a training center? First, you need to become a legal entity, as well as choose the type of activity that you will be engaged in The educational center. When attracting graduates (more specifically, teachers) on an ongoing basis, it is required certificate for the work of the training center. Getting it is not so easy: this procedure will take a lot of time and will require investments.
But there is a very good way out of this situation. To not be required certificate, enough for training center registration indicate the type of economic activity "consulting services", or select related, similar in value types of activity. And after that, you can interact with teachers and lecturers on the basis of an employment agreement.
To open a training center, it is necessary to clearly understand which educational services are most in demand, what demand and supply they currently have on the market. What is meant by this? You need to know: in what form the classes will be held, what teachers will conduct them, for what contingent of personnel they will be.
For that, to the training center began to pay off well, the best option would be if his head combines this position with a similar one, but in any company or large organization. The listeners who will be the first to take the courses will be his employees in this firm. This guarantees you a minimum audience at the initial stages and will become a kind of “engine of trade”.
Profitability from opening of the training center almost impossible to predict. The fact is that profit directly depends on the number of courses taught, their cost, the number of listeners, as well as related costs. Here are the main ones:
- the cost of acquiring the premises or renting them plus the costs of keeping them clean;
- utility bills, as well as payment for communication, television, Internet services;
- the cost of office furniture, office equipment and accessories;
- payment of salaries and material remuneration to employees and teaching staff;
- advertising campaign cost.
Requirements for the premises
The main question that worries the future leader training center, this is, of course, rent price. It can be both small and quite significant. It all depends on the geographical location and the interior of the room.
Also of great importance is area of the future training center. The calculation of the required space is based on the number and frequency of classes, as well as the intended audience. It is also necessary to provide a room for the administrator to work and passages to the classrooms.
Auditorium interior it must be thought out so that it can be easily converted into a room for various meetings or other purposes. Modern audiences are usually equipped with video projectors or an interactive whiteboard. If you plan to conduct classes using computers, you need to take care of purchasing the appropriate equipment in advance.
In order to ensure high and stable attendance of the courses offered, the building in which they will be held should be located near transport hubs(metro, public transport stops, railway stations). You should not rent a room in a residential apartment building, as its residents will obviously not be delighted. Classes, as a rule, take place in free time, and their conduct is always accompanied by heated discussions and often dragged on until late. But if you have your own premises, quite suitable for conducting classes, then this item of expenditure completely falls out.
You also need to think in advance about where they will eat. course participants. It is good if there is a shop, a canteen or a buffet nearby. If there is nothing similar nearby, you need to purchase a coffee machine, or provide a room for coffee breaks.
Personnel composition
For normal operation training center besides teaching staff(staff and freelancers) required manager, accountant, room cleaner and other workers. If the room is not so large, then you can combine these positions. And working professions, such as electricians, mechanics, cleaners, can be replenished by periodically contacting the relevant services.
The face of the training center by right is its manager, who is always at the workplace, answers calls, consults and regulates all the activities of the training center. The manager's responsibilities also include organizing an advertising campaign and researching the educational services market. Therefore, very high requirements are imposed on a candidate for such a position: it must be a person capable of working in a multitasking, with out-of-the-box thinking, responsible and open to communication. It is desirable that the candidate has experience in similar work.
The system of remuneration of employees should be flexible. Therefore, it is worth dividing it into a fixed salary and a bonus, which will depend on number of students. The best option if they are interested in attracting new customers, and therefore will do their job with maximum efficiency.
Promotion
Question " how to open a training center also relies on marketing strategy. It directly depends on the type of activity that is chosen. There may be several. The main ones are:
- training for a new profession, refresher courses and retraining;
- additional or optional courses for schoolchildren;
- organization of classes on personal growth(for example, time management);
- lease of premises or auditoriums for various seminars, lectures and other events.
If The educational center provides for conducting training and advanced training classes, then it makes sense to sign an agreement on interaction with enterprises and employment centers that need such courses. When targeting a training center for children and youth, it is necessary to advertise in the media. Distribution of thematic booklets in schools and centers of children's and youth creativity will also be effective.
For training center promotion informational meetings are very effective, where people who have been trained in this institution will talk about what positive changes have occurred in their professional activities after the course or seminar.
Information about the delivery of rent of educational premises it is expedient to place on websites on the Internet, periodicals with the appropriate target audience. In order for the training center to start making a profit as soon as possible, the best option is to combine different areas of work.
Do not immediately expect easy and quick profit from opening a training center. It takes a certain amount of time for it to become market of educational services. But if everything is correctly calculated, all possible scenarios for the development of events are calculated, then the training center, in addition to decent earnings, will bring new vivid impressions to its leader and expand the circle of business acquaintances.
Today, thousands of people are eager to find among the many opportunities that gold mine, which will give them a chance to forget about the lack of money forever and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is making money on training courses. So, in this review we will talk about how to open training courses.
Why training courses are relevant
To begin with, it is worth noting the fact that we live in a time when two completely different generations have crossed.
In each city, side by side, those people who were born at the beginning of post-Soviet capitalism and are guided by more modern principles of worldview, and those who at one time managed to absorb the bright mentality of Soviet society, rotate side by side. What's with the training courses?
The fact is that quite often young people show interest in various types of activities and want to develop professionally in them.
For example, questions about how to open a hairdressing course and how to start their own car sales business may be important to them. Moreover, young people can master several directions at once. Entering universities in various specialties is the lot of the few who have enough enthusiasm and money for such a maneuver. Plus, by the time the technology is released, the trends will change a lot, and therefore the relevance of training may be low.
But the training courses last much less than studying at the university, and the information that is given in such courses has the maximum level of relevance.
Salvation for people in the form of courses
If we talk about people who were taken by surprise by the collapse of the Soviet Union, then courses that teach a new specialty are a lifeline for them. After all, in a relatively short period of time they will be able to master a new profession that is in demand in the labor market.
Thus, training courses are more than an actual direction of entrepreneurial activity. With their help, you can combine, for example, the needlework business and sports.
Local courses
The first option that you can use to earn money is local courses for teaching popular specialties and just interesting activities. You can conduct them in a rented or your own premises. For example, owners of beauty salons can open manicure or hairdressing courses on the basis of their company.
If there is no own real estate suitable for classes with a group, then nothing prevents you from taking advantage of the rental option.
However, in the courses themselves, the room does not play a major role, although it is important. For example, in order to understand the question of how to open needlework courses, your office may not be required. You can easily cope at home. Especially if you have the right skills.
Training can become popular thanks to the reviews of satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services on their own, then the rating of the courses will be high.
Find qualified professionals
In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to transfer knowledge to others at a decent level. This factor must be specified when drawing up a business plan.
English courses, for example, require a professional approach. And if the necessary skills are not available, it is necessary to attract specialists from outside. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go in a very profitable way and make courses that will include training in various specialties. Such a move will provide a much greater flow of people, and hence a different level of income.
Of course, in the case of opening multidisciplinary courses, you will need to pay more for renting the premises, however, with the correct formation of the price for education, all costs will be easily compensated.
Marketing activities
In order for advertising to reach the representatives of the target audience, it is necessary to determine which sources of advertising information in a given region are most effective. And only after that invest in an advertising campaign. At the same time, one “but” remains: the number of people who can pay for education is limited at best by a specific region, at worst by a city. And despite the fact that in this area there is competition.
In order to expand the circle of potential customers, it is worth bringing your training system to the Internet space, where people can buy it not only from all regions of the country, but also from other countries. Such a move could increase the sales market for the training course hundreds of times.
Learning on the Web
An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, there is an opportunity to turn online learning into the main and stable source of high income. How to open training courses on the web?
